The colors you choose for your Letters is comparable to the amount of sugar you put in your cake. With the right amount you can make it perfect. But you need to be wary of putting too little or too much. Too many colors may confuse the reader of the email and too little color may miss the point. So, remember these points:
Background color -
Added Image - If you add an image to the background of your Letter you probably should make the background color similar to the edge color of your image so that it blends in smoothly.
Note: To capture the exact color in your Letter, use the "Sample" button in the Letter Creator.
Tiling - Even when you tile the background section of the Letter, you should add a background color similar to that of the tiled image for several reasons. One is that the background color is used during the 3D effects (sending, receiving, deleting) as the backside of your Letter and the effect will look much better if the background color looks like the Letter's dominating color (rather than the default white). See below for an example. Another reason is that sometimes the background region peaks out from behind an image (maybe because it's transparent or not big enough for the whole background) and a similar colored background will make the Letter look more professional.
Note: To capture a color in your Letter, use the "Sample" button in the Letter Creator.
Text - Make sure that the color of the text, hyperlink and signature contrast with your background. This will make the text unreadable so choose your colors carefully.
Never use "white" as the color of your text. If you need to use a light color use or .
Images - The color of the image (and its surroundings) is a main factor to how professional your Letter will look. It is recommended to do what IncrediMail does and focus your attention on making the image blend smoothly into the Letter.
Blending your image - If you have access to a graphic software, use it to feather the edges or make the background of the image transparent so that it blends smoothly with the background color, or border the images so that it sticks out prominently. See examples of 1) feathered, 2) bordered or 3) transparent images.
Note: If you do not have access to a graphic software, choose images with appropriate borders or use the "Sample" utility to capture the dominating color of the image.
Colorful images - If you choose to place an image that has many colors, it may be difficult to read text placed over that area. There are several ways for you to make the text readable.
You can 'position' the image in one of the corners of the Letter so that the text does not ride over the image
Fade the contrast of the image or pale the image (like a watermark) using one of the graphic software like PaintShopPro or PhotoShop so that the image has an unvarying color spread resulting in higher contrast with the text.
