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IncrediMail (NASDAQ:MAIL) is the global leader in innovative & entertaining email solutions.
With over 10 million active users worldwide, IncrediMail is the world's most popular email
application, second only to Microsoft Outlook.
By delivering a great product with no spyware, no adware and no pop-ups, IncrediMail has built
trust and rapport for itself with its loyal user base. Proof to this is IncrediMail's website www.incredimail.com/gallery which receives over 11 million monthly unique visitors.
Millions of users spend several hours per week engaged in the IncrediMail environment browsing
through the website to personalize their email communications. Since most of the tools are
available only by subscription, IncrediMail's audience is highly inclined to shop online, thus
making it a perfect platform for advertisers. |
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| Website: |
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 11 Million Monthly Unique Visitors |
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| 65 Million Monthly Page Views |
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| Email Application |
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| 10 Million Active Users |
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| 300 Million Monthly Email Exchanges |
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| 60% Female |
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| 40% Male |
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| Average Age 50.6 |
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| Age 35+ 92% |
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| Age 45+ 72% |
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| Age 55+ 46% |
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| USA |
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| Canada |
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| France |
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| Brazil |
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| Germany |
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| United Kingdom |
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| Australia |
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The email application includes an advertising slot strategically positioned in a prime location, always visible to the user. |
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| Total Online Population Vs. IncrediMail Pop. Source: Nielsen Net Ratings, January 2007 |
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Category |
Total Pop. |
IncrediMail Pop. |
Online Index |
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Cosmetics/Beauty Aids |
8.9% |
16.6% |
186 |
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Pet Products/Supplies |
11.2% |
18.6% |
166 |
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Computer Software-Games |
3.7% |
7.8% |
210 |
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Home Insurance |
2.2% |
5.3% |
240 |
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Drugs/Remedies |
8.2% |
15.1% |
185 |
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Small Business Loans |
0.5% |
1.4% |
289 |
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